The ten-minute self-check
Open your site on your own phone, then on someone else's, and go through this list. Tick what's wrong. The ticks decide everything that follows.
- Does it open at all, and quickly? A site that spins for ten seconds on a phone is, to a customer, a site that doesn't work.
- Is there a padlock in the address bar? Without one, Chrome shows 'Not secure' next to your business name, and some people leave on the spot.
- Does it fit the screen, or do you have to pinch and zoom? Most sites built before about 2015 don't, and most of your visitors are on a phone.
- What year is at the bottom? 'Copyright 2019' tells people nobody's home.
- Are the prices, the services and the hours right? Is the phone number the one you answer?
- Can you tap the phone number to call it? Can you tap the address to get directions?
- Does the contact form work? Send yourself a message. A surprising number have been quietly broken for years.
- Are the photos yours, and recent? A stock photo of a smiling American plumber costs trust.
- Does your Google Business Profile link to this site, and does that link open?
- Would you ring this business, if it weren't yours?
Fix it, rebuild it, or start again
Getting your domain and files back
This is the part most guides skip, and it's where the real problem usually lives. Your web address, the domain, may be registered in someone else's name: the nephew, the old designer, a company that folded. Find out before you do anything else.
- Look up who owns the domain. Search 'whois' plus your address, or for a .uk address use Nominet's lookup. It shows the registrar (the company it's registered with) and sometimes the name on it. If it's not you, that's job one.
- If it's in the builder's name and they're reachable: ask them in writing to transfer it to an account in your name, or to update the registrant to you. A decent builder does this without fuss. You may need a transfer code (sometimes called an auth or EPP code) from them.
- If they've vanished: for a .co.uk or .uk, Nominet has a process for the business the name clearly belongs to; for a .com, the registrar does, and it's slower. Gather proof: invoices with the address on, the Google listing, your van. Start early; it takes weeks.
- Ask for the site's files and any logins at the same time, in writing. Even if you're rebuilding, the words and photos save you a day's work.
- Check the renewal date while you're there. Expired domains get bought by strangers and parked with adverts, and your Google listing then links to someone else's page.
What a rebuild keeps, and what it loses
People worry that a new site throws away whatever Google thinks of the old one. Mostly it doesn't, as long as it's on the same web address and the old pages point to the new ones. The things worth keeping are smaller than you'd think.
- Keep the web address. Everything else is replaceable; this is the one thing people have written down.
- Keep the words that were true, and rewrite the rest. The services, the towns, the story of the business. Dump the paragraph about 'our commitment to excellence'.
- Keep the photos of real jobs. Replace the stock ones.
- If the old site had pages people used (a page for a particular service, say), make sure the new site has the same page or points the old link at the nearest thing. Any builder can do this; ask for it by name: 'redirect the old pages'.
Make sure it never happens again
A website goes out of date for one reason: nobody is being paid to keep it current. The nephew had exams. The designer moved on. You meant to. The fix is structural, not technical.
- The domain in your name, in an account you can log into, with the renewal on a card that works and a reminder in your calendar.
- One person responsible for changes, with a turnaround you've agreed. If it's you, put a quarterly half-hour in the diary. If it's a service, know what's included.
- A visible date, kept current. The year at the bottom is the first thing a customer reads as 'is anyone home'.
- A copy of the words and photos somewhere you control, so if the builder vanishes again the site doesn't vanish with them.
What we'd do in your boots
- One wrong price on a site that otherwise works, and the builder still answers: ask them to fix it today, and put the renewal date in your calendar while you're at it.
- Doesn't fit a phone, no padlock, or the builder has gone: a rebuild on your existing web address. Our £40 plan starts from your words and photos so nothing's lost; the £80 plan adds a page per service and a quote form with photos; the £150 plan adds online booking.
- Address in someone else's name: get it back first, using the steps above. We build the preview in the meantime and point the address at it the day it's yours.